Created by: Haylie Clawson, Julia Honto, Gina Munson
PROBLEM: Never made it into popular culture.
Are associated with the past.
INSIGHT: People value experiences with music...
So while there are many high-quality audio brands,
we want to show B&O creates the best listening experiences.
SOLUTION: Create an experience
We brought attention to the event using Snapchat. Creating Geofilters, that the user could use in and around the city the event was going to be located.
Instagram posts were made. Before, during, and after the event.
Then created Facebook events for each city and put up billboards to bring more awareness.
Lastly a collab with Spotify. A B&O take over. Specially curated playlist were available before and during the event. People could share with social what they were listening to.
Had made mini room sets.