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Created by: Haylie Clawson, Julia Honto, Gina Munson

PROBLEM: Never made it into popular culture.

Are associated with the past. 

INSIGHT: People value experiences with music...

So while there are many high-quality audio brands,

we want to show B&O creates the best listening experiences.

SOLUTION: Create an experience

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We brought attention to the event using Snapchat. Creating Geofilters, that the user could use in and around the city the event was going to be located.

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Instagram posts were made. Before, during, and after the event.

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Then created Facebook events for each city and put up billboards to bring more awareness.

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Lastly a collab with Spotify.   A B&O take over.  Specially curated playlist were available before and during the event. People could share with social what they were listening to.

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Had made mini room sets.